I have a shortcut to medium.com on the home screen of my Android phone. Itās there because I browsed the site a couple of times and Chromeās app install banners prompted me to add it to my home screen, so I did. Some time later I launched the site from the shortcut icon and it opened and loaded so quickly that I actually thought it had retrieved a copy from an offline cache. But it hadnāt, it was just very well optimised. So ten points to the Medium team for that.
Today I launched the site from the shortcut again ā but this time the experience was somewhat different. So different that I have to take away all the points I previously awarded to the team. The problem is that when I launched the site today, I had the door emphatically slammed in my face.
āMedium is better when it lives on your home screenā, they say. Well, it does live on my home screen; thatās where I launched it from. What they actually mean by these words is: āyou should install the appā. And I know they mean this because it then shows me a button, urging me to ācontinue in appā, which takes me to the Medium app install page on Google Play. And just below that is an app install banner which lets me skip Google Play and install the app directly. Also, there seems to be no way to continue without installing the app.
Waitā¦ my mistake ā thereās a small, somewhat apologetic, secondary āno thanksā link hidden behind the app banner. This makes me feel a little guilty and silly for wanting to take what I understand to be the apparently dumb action of viewing medium.com content on the web.
Still, once I took the suckerās option of clicking āno thanksā, I could at least see the stories on medium.com. So I clicked the top one that was recommended for me.
And the first thing on the page is another banner, this one telling me to āchange my mindā and install the app ā with a convenient link to install from Google Play.
Team at medium.com: I am very disappointed in you. After two actions required to visit the website (close the app install banner, click āno thanksā), you still think I might not want to read the content in my browser? May I ask: are you getting paid by the app install numbers? Because to spend so much time making your website āmodern and mobile-optimisedā – which it really is – and then to slap on such a frustrating user experienceā¦ I donāt know, maybe I should give you the benefit of the doubt, presume your marketing people told you to do this. Because otherwise Iād hate to think anyone could do something so self-sabotaging.
I made the choice to visit your website, and you not respecting that choice leaves me feeling like a very unwelcome guest.
Iāve cross-posted this article to Medium, because I enjoy the irony.
Update: Cara Meverden, product manager for Mediumās Android app, has responded with an explanation of what happened.