Create a studio-style backdrop with CSS3
Sitepoint’s Web Design blog featured an article this week called Create A Studio Style Backdrop In Photoshop, which provides instructions for making a glossy, reflective surface effect, similar to what you often see in adverts.
As the title makes clear, the tutorial is for creating the effect in Photoshop – but really, the same effect is fairly easily achievable with some bleeding-edge CSS. That said, it won’t work in every browser, so currently it’s just a proof-of-concept piece.