Last year I began exploring the idea of the uncanny valley as it applies to creating prototypes, using a panel from Understanding Comics as an illustration. Lukas Mathis at UX Magazine has had a similar idea, but explored it in much more depth and with greater clarity.
This subject of this post is the redesign of my employer’s website, Preloaded.com, and is cross‐posted from the Preloaded blog with permission.
At the beginning of the redesign project we agreed some design tenets: the new site should be a best‐practice showcase and an opportunity to learn and use some of the latest web technologies; and it should employ existing services where practical.
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