Last year I began exploring the idea of the uncanny valley as it applies to creating prototypes, using a panel from Understanding Comics as an illustration. Lukas Mathis at UX Magazine has had a similar idea, but explored it in much more depth and with greater clarity.
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This post discusses the redesign project of my employer’s own website, Preloaded.com, and is cross-posted from there with permission.
At the beginning of the redesign project we agreed some design tenets: the new site should be a best-practice showcase and an opportunity to learn and use some of the latest web technologies; and it should employ existing services where practical.
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